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White Paper: Sentiment analysis boosts digital voice - Atento

White Paper: Sentiment analysis boosts digital voice

The digital live voice interaction is a unique opportunity to get deeper insights from your customers, including learnings of what upsets and amuses each of them, and therefore boosts brand loyalty while reducing churn.

Privacy Overview

Your privacy is important to us. You can configure your preferences and choose how your data will be use by us or with our partners. Every option has a description to learn more how us and our partners use your info.

Technical cookies

Always Enabled

Cookies strictly necessary to provide a service or the content requested by the user. These are responsible for technical aspects such as identifying records and managing tool preferences in the use, interaction and location of to the content.

Cookie	Duration	Description	Provider
_GRECAPTCHA	5 months 27 days	This cookie is set by Google. In addition to certain standard Google cookies, reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis.	Google
cookielawinfo-checbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytical Cookies".	Atento
cookielawinfo-checkbox-advertisement	1 year	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertising Customization Cookies".	Atento
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Technical cookies".	Atento
cookietest	session	Cookie used to remember the user’s acceptance of the privacy policy.	Google
ts	1 year 1 month	This cookie is provided by the PayPal. It is used to support payment service in a website.	Paypal

Analytical Cookies

These cookies collect information on the use of the site, such as time spent and content viewed by the readers to measure performance and improve the browsing experience.
The main objectives of this type of cookies are to:

Enable anonymous user identification and, with it, an approximate count of the number of visitors.
Anonymously identify the content visited most.
Determine whether the accessing user is new or a repeat visitor.

Cookie	Duration	Description	Provider
_ga	2 years	Used by Google Analytics to distinguish unique users by assigning a number generated randomly as a client identifier, making it possible to calculate visits and sessions.	Google
_gat_gtag_UA_160271668_1	1 minute	This is used to distinguish users and to limit the percentage of requests.	Google
_gat_UA-160271668-1	1 minute	This is used to distinguish users and to limit the percentage of requests.	Google
_gid	1 day	Cookie used by Google Analytics to store and update a unique value for each page visited.	Google
_hjAbsoluteSessionInProgress	30 minutes	Cookies associated with HotJar web analytics services and functions, which uniquely identify a visitor during a specific browsing session and indicate that it is part of a sample of visitors.	HotJar
_hjFirstSeen	30 minutes	Cookies associated with HotJar web analytics services and functions, which uniquely identify a visitor during a specific browsing session and indicate that it is part of a sample of visitors.	HotJar
_hjid	1 year	This cookie is associated with HotJar web analytics services and functions, which uniquely identifies a visitor during a specific browsing session, and indicates that it is part of a sample of visitors.	HotJar
_hjIncludedInPageviewSample	2 minutes	Cookies associated with HotJar web analytics services and functions, which uniquely identify a visitor during a specific browsing session and indicate that it is part of a sample of visitors.	HotJar
dmvk	session	This cookie is set by the provider Dailymotion. This cookie is used for collecting statistical data of the visitor behaviour on the website. It is used for internal analytics.	Dailymotion
v1st	1 year 1 month	This cookie is set by the provider TripAdvisor. This cookie is used to show user reviews, awards and information recieved on the community of TripAdvisor. It helps to collect information about how visitors use the website.	TripAdvisor

Advertising Customization Cookies

These cookies obtain information on the user's browser to manage advertising spaces and to offer more relevant quality content for them based on their preferences.

Cookie	Duration	Description	Provider
_fbp	3 months	This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.	Facebook
_gcl_au	3 months	This is used to monitor how many times the people who click ads end up taking an action on the site. Google does not use them for customized ad orientation and it persists for just a limited time.	Google
CONSENT	16 years 6 months 6 days 6 hours 9 minutes	Cookie that collects information on how the end user uses the website and any advertising that the end user of the website has seen.	Google
fr	3 months	The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.	Facebook
IDE	1 year 24 days	Used to improve the advertising based on the content that is relevant for a user, improve the campaign performance reports and avoid showing ads to the user that they have already seen.	Google
sid	past	Measures the performance of the ads and provides recommendations – Google.	Google
test_cookie	15 minutes	Used by Google DoubleClick to serve website visitors with relevant ads, and to check if the user's browser supports cookies.	Google
VISITOR_INFO1_LIVE	5 months 27 days	Attempts to calculate the user’s bandwidth on pages with embedded YouTube videos.	Google
YSC	session	Records a unique identification to maintain statistics on which YouTube videos were seen by the user.	Google
yt-remote-connected-devices	never	Stores the user’s video player preferences using embedded YouTube video	Google
yt-remote-device-id	never	Stores the user’s video player preferences using embedded YouTube video.	Google